At Alliance Health we are striving to build the greatest value for the greatest number of consumers as they increasingly turn to the Internet to navigate their health care.  To succeed we need to be laser focused on consumer engagement.

Many of the biggest players in health fixate on the “strategic” value of new technologies for patient care and the latest approaches to wellness.  It’s comforting to think about the promise of these advancements, but the reality is most consumers are not crying out for a personal health record or a new widget to identify drug on drug interactions.

Important as these tools are, few are likely to take hold in a meaningful way until we successfully engage consumers in their health. That is why Alliance Health is dedicated to building a social networking platform of unrivaled quality and reach.  We believe social innovation is the key to cracking the code on consumer engagement.

For too long, the interests of the most powerful industry players have trumped the interests of health care consumers. There has been disproportionate focus on addressing the needs of health plans, pharmaceutical companies, employers and doctors. In this environment it’s little wonder that consumers are disillusioned.  A recent Deloitte survey found that three out of four consumers grade the U.S. health care system as “C” or worse. (more…)